Research Purpose: Current customer’s motivationCompetitive advantages Effective communication tools, methods
화려한 single의 솔로 탈출기
Target:
Young males & females in their 20’s & 30’s
Details:
- Monthly, 1 male & female,
- Selection from creative stories about ‘Why I should have a girlfriend/boyfriend’ on FedEx Kinko’s homepage
Prize:
Luxurious dinner for
Research Program Design
A. Type of methodology
Survey
As a quantitative research, we have conducted a survey for the general public. Specifically, we focused on customers who have experienced FedEx Kinko’s service. This was because we expected to find out FedEx Kinko’s strengths and weaknesses from within, our existing customers.
We think this methodology was suitable for targeting th
research proposal
Setion Description
최종 레포트
개요 -최종 레포트의 기본적인 개요가 제공 되어져야함.
-예상되어지는 내용의 간단한 설명과 함께 중요한 섹션들이 리스트 되어져야 함.
-연구자가 연구할 양적인 결과의 타입을 설명하기 위해서 dummy(가상) tables이 사용되어 질수 있음.
예산과 스케쥴 -연
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
forResearch & the Marketing Problem
Crucial information was found by taking a close look at the products and targeted segments. First, all of the products were picked by the shop owner herself , (She actually visits hand-made product workshop 2~3 times a week and hand picks the products) which is a competitive advantage compared to competitors. The second interesting point was that a significan
forresearch?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
Research Goal
Find support for perceived research problem
Find out what would maximize current revenue
Enable us to advise ZARA management
Maximize revenue
Questionnaire Design:Characteristics
3. Please write your opinion about ZARA freely.
--------
1. Have you ever bought clothes at ZARA? (If you haven’t, please start from #7)
1) Yes 2) No
=
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
for Future Research
Service recovery program, customer revitalization program
에의 적용
Loyalty Scheme과 브랜드 충성도와의 직접적인 관계 도출
Before & After Experiment 를 적용
=> Loyalty Program의 상품에 대한 긍정적인 태도 형성에
직접적으로 미치는 영향 조사
- Loyalty 측정시 행동 측면을 control하지 못함(태